Library Catalog | Simmons University - "Branding (Marketing)"

1

Taking brand initiative how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.

by Hatch, Mary Jo.
Published 2008

Subjects: “...Branding (Marketing)...”

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2

Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher.

by Fisher, John G.
Published 2013

Subjects: “...Branding (Marketing)...”

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3

Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /

Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena.

Published 2013

Subjects: “...Branding (Marketing)...”

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4

The cultural fit factor creating an employment brand that attracts, retains, and repels the right employees / Lizz Pellet.

by Pellet, Lizz.
Published 2009

Subjects: “...Branding (Marketing)...”

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5

Employer brand management : practical lessons from the world's leading employers / Richard Mosley ; preface by Simon Barrow.

by Mosley, Richard, 1964-
Published 2014

Subjects: “...Branding (Marketing)...”

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6

Corporate cultures and global brands

Corporate cultures and global brands edited by Albrecht Rothacher.

Published 2004

Subjects: “...Branding (Marketing) -- Congresses....”

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