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1
Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane, 1956-
Published 2003
Subjects: “...Brand name products -- Management....”
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2
Professionnels du chiffre : marketing et relations clients 2.0 /
by Ledent, Philippe
Published 2014
Subjects: “...Brand name products -- Management....”
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3
Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane, 1956-
Published 2008
Subjects: “...Brand name products -- Management....”
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4
Brands laid bare using market research for evidence-based brand management /
by Ford, Kevin.
Published 2005
Subjects: “...Brand name products -- Management....”
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5
Transform your business into a brand 10 rules of branding /
by Tai, Jacky, 1970-
Published 2007
Subjects: “...Brand name products -- Management....”
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6
Corporate branding purpose/people/process : towards the second wave of corporate branding /
Published 2005
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7
Brand zero : the complete branding guide for start-ups /
by Tai, Jacky.
Published 2014
Subjects: “...Brand name products -- Management....”
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8
Encyclopaedia of brand equity management.
Published 2009
Subjects: “...Brand name products -- Management -- Encyclopedias....”
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9
Building strong brands /
by Aaker, David A. 1938-
Published 2002
Subjects: “...Brand name products -- Management....”
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10
Competitive strategy for media firms strategic and brand management in changing media markets /
by Chan-Olmsted, Sylvia M.
Published 2005
Subjects: “...Brand name products -- Management....”
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11
The best of branding : best practices in corporate branding /
by Gregory, James R.
Published 2004
Subjects: “...Brand name products -- Management -- Case studies....”
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12
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position /
by VanAuken, Brad.
Published 2003
Subjects: “...Brand name products -- Management....”
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13
Strategic brand management for B2B markets : a road map for organizational transformation /
by Sarin, Sharad
Published 2016
Subjects: “...Brand name products -- Management....”
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14
Private label turning the retail brand threat into your biggest opportunity /
by Lincoln, Keith.
Published 2008
Subjects: “...Brand name products -- Management....”
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15
The road to luxury : the evolution, markets and strategies of luxury brand management /
by Som, Ashok, Blanckaert, Christian
Published 2015
Subjects: “...Brand name products -- Management....”
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16
How to measure and manage your corporate reputation
by Hannington, Terry.
Published 2004
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17
Grow the core how to focus on your core business for brand success /
by Taylor, David, 1964-
Published 2013
Subjects: “...Brand name products -- Management....”
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18
Global brand power : leveraging branding for long-term growth /
by Kahn, Barbara E.
Published 2013
Subjects: “...Brand name products -- Management....”
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19
The business of brands
by Miller, Jon, 1971-
Published 2004
Subjects: “...Brand name products -- Management....”
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20
ProfitBrand how to increase the profitability, accountability & sustainability of brands /
by Wreden, Nick.
Published 2005
Subjects: “...Brand name products -- Management....”
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21
The indestructible brand : crisis management in the age of social media /
by Sharma, Venke, Kharas, Hushidar
Published 2017
Subjects: “...Brand name products -- Management....”
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22
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by Taylor, David, 1964-
Published 2004
Subjects: “...Brand name products -- Management....”
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23
Connective branding building brand equity in a demanding world /
by Fisher-Buttinger, Claudia.
Published 2008
Subjects: “...Brand name products -- Management....”
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24
Corporate reputation managing opportunities and threats /
Published 2011
Subjects: “...Brand name products -- Management....”
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25
Brands and branding /
Published 2009
Subjects: “...Brand name products -- Management....”
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26
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
by Martinez Onaindia, Carlos.
Published 2013
Subjects: “...Brand name products -- Management....”
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27
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by Aaker, David A.
Published 2004
Subjects: “...Brand name products -- Management....”
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28
Best practice cases in branding : lessons from the world's strongest brands /
by Keller, Kevin Lane, 1956-
Published 2008
Subjects: “...Brand name products -- Management -- Case studies....”
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29
Corporate cultures and global brands
Published 2004
Subjects: “...Brand name products -- Management -- Congresses....”
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