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  1. 1
    The psychology of entertainment media : blurring the lines between entertainment and persuasion /
    Published 2004
    “…Advertising and consumer psychology.…”
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  2. 2
    Persuasive imagery a consumer response perspective /
    Published 2003
    “…Advertising and consumer psychology.…”
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  3. 3
    Diversity in advertising : broadening the scope of research directions /
    Published 2004
    “…Advertising and consumer psychology.…”
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  4. 4
    Sports marketing and the psychology of marketing communication
    Published 2004
    “…Advertising and consumer psychology.…”
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  5. 5
    Sports marketing and the psychology of marketing communication /
    Published 2004
    “…Advertising and consumer psychology…”
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  6. 6
    Advertising and the World Wide Web /
    Published 1999
    “…Advertising and consumer psychology.…”
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    Electronic Conference Proceeding eBook
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