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1
Effective advertising : understanding when, how, and why advertising works /
by Tellis, Gerard J., 1950-
Published 2004
Subjects: “...Advertising....”
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3
Diversity in advertising : broadening the scope of research directions /
Published 2004
Subjects: “...Advertising -- Psychological aspects....”
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4
Brainfluence 100 ways to persuade and convince customers with neuromarketing /
by Dooley, Roger, 1952-
Published 2012
Subjects: “...Advertising -- Psychological aspects....”
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5
Ad women : how they impact what we need, want, and buy /
by Sivulka, Juliann.
Published 2009
Subjects: “...Women in the advertising industry -- United States -- History....”
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6
Captains of consciousness : advertising and the social roots of the consumer culture /
by Ewen, Stuart.
Published 1976
Subjects: “...Advertising -- Social aspects -- United States....”
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7
The marketing power of emotion /
Subjects: “...Advertising -- Psychological aspects....”
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8
Channels of desire mass images and the shaping of American consciousness /
by Ewen, Stuart.
Published 1992
Subjects: “...Advertising -- Social aspects -- United States -- History....”
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9
Channels of desire : mass images and the shaping of American consciousness /
by Ewen, Stuart.
Published 1992
Subjects: “...Advertising -- Social aspects -- United States -- History....”
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