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1
Advertising account planning a practical guide /
by Kelley, Larry D., 1955-
Published 2006
Subjects: “...Advertising....”
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2
Sold on language how advertisers talk to you and what this says about you /
by Sedivy, Julie.
Published 2011
Subjects: “...Advertising -- Language....”
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3
The practice of advertising
Published 2005
Subjects: “...Advertising....”
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4
Underdog advertising proven principles to compete and win against the giants in any industry /
by Flowers, Paul W.
Published 2006
Subjects: “...Advertising....”
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5
Utopian images and narratives in advertising dreams for sale /
Published 2012
Subjects: “...Advertising -- Psychological aspects....”
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6
Advertising a cultural economy /
by McFall, Elizabeth Rose.
Published 2004
Subjects: “...Advertising -- History....”
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7
Advertising to children on TV content, impact, and regulation /
by Gunter, Barrie.
Published 2005
Subjects: “...Television advertising and children....”
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8
The economic implications of advertising
by Firestone, O. J.
Published 2013
Subjects: “...Advertising....”
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9
Proven online ad sales tactics practical know-how from profitable web and newsletter publishers.
Published 2003
Subjects: “...Advertising....”
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10
Principles of advertising a global perspective /
by Lee, Monle.
Published 2005
Subjects: “...Advertising....”
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11
Advertising as culture
Published 2013
Subjects: “...Advertising....”
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12
The economics of advertising
by Taylor, F. W.
Published 1934
Subjects: “...Advertising....”
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13
Planning advertisements
by Russell, Gilbert.
Published 1935
Subjects: “...Advertising....”
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14
The business of advertising
by Moran, Clarence.
Published 2013
Subjects: “...Advertising....”
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15
Advertising a new approach /
by Taplin, Walter.
Published 2013
Subjects: “...Advertising....”
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16
Commercial advertising six lectures at the London school of economics and political science (University of London) /
by Russell, Thomas.
Published 2013
Subjects: “...Advertising....”
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17
Advertising explained
by Caton, Dennis.
Published 1949
Subjects: “...Advertising....”
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18
Foundations of advertising theory & practice /
by Chunawalla, S. A.
Published 2008
Subjects: “...Advertising....”
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19
Advertising types, trends and controversies /
Published 2012
Subjects: “...Advertising....”
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20
Advertising and Chinese society impacts and issues /
Published 2009
Subjects: “...Advertising -- Social aspects -- China....”
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21
Public information campaigns & opinion research a handbook for the student & practitioner /
Published 2002
Subjects: “...Advertising, Political....”
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22
Building a brand an Emerald guide.
Published 2004
Subjects: “...Advertising....”
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23
An architect's guide to fame
Published 2005
Subjects: “...Advertising -- Architects....”
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24
Hey, Whipple, squeeze this! the classic guide to creating great advertising /
by Sullivan, Luke.
Published 2012
Subjects: “...Advertising copy....”
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25
Sex in advertising perspectives on the erotic appeal /
Published 2003
Subjects: “...Sex in advertising....”
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26
Copywriting successful writing for design, advertising and marketing /
by Shaw, Mark.
Published 2009
Subjects: “...Advertising copy....”
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27
Global advertising, attitudes and audiences
by Wilson, Tony, 1947-
Published 2011
Subjects: “...Advertising....”
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28
Outdoor advertising its function in modern advertising and marketing /
by Nelson, R.
Published 1953
Subjects: “...Advertising, Outdoor....”
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29
5,110 days in Tokyo and everything's hunky-dory the marketer's guide to advertising in Japan /
by Mooney, Sean, 1960-
Published 2000
Subjects: “...Advertising -- Japan....”
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30
Pictorial metaphor in advertising
by Forceville, Ch.
Published 1998
Subjects: “...Symbolism in advertising....”
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31
Advertising and consumer citizenship gender, images, and rights /
by Cronin, Anne M., 1967-
Published 2000
Subjects: “...Advertising -- Psychological aspects....”
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32
The great American blow-up puffery in advertising and selling /
by Preston, Ivan L., 1931-
Published 1996
Subjects: “...Advertising -- United States....”
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33
The copywriting sourcebook how to write better copy, faster : for everything from ads to websites /
by Maslen, Andy.
Published 2010
Subjects: “...Advertising copy....”
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34
Creative B2B branding (no, really) building a creative brand in a business world /
by McKee, Scot.
Published 2010
Subjects: “...Advertising....”
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35
Spielend verkaufen wie Sie Ihre Kunden mit originellen Ideen begeistern /
by Schmid, Virgil.
Published 2013
Subjects: “...Advertising....”
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36
How to make it as an advertising creative
by Veksner, Simon.
Published 2010
Subjects: “...Advertising -- Vocational guidance....”
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37
Teleadvertising and children
by Bansal, S. K.
Published 2008
Subjects: “...Television advertising and children....”
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38
Humor in advertising a comprehensive analysis /
by Gulas, Charles S., 1962-
Published 2006
Subjects: “...Wit and humor in advertising....”
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39
Proven tactics in online advertising 13 case studies and practical advise.
Published 2003
Subjects: “...Internet advertising....”
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40
Creativity and advertising affect, events and process /
by McStay, Andrew, 1975-
Published 2013
Subjects: “...Advertising....”
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41
Advertising theory
Published 2012
Subjects: “...Advertising....”
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42
Advertising and psychology
by Gill, Leslie E.
Published 2013
Subjects: “...Advertising -- Psychological aspects....”
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43
Store brand image design
Published 2012
Subjects: “...Advertising....”
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44
First steps in advertising and sales promotion
by Chunawalla, S. A.
Published 2010
Subjects: “...Advertising....”
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45
100 great copywriting ideas from leading companies around the world /
by Maslen, Andy.
Published 2009
Subjects: “...Advertising copy....”
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46
Brought to you by postwar television advertising and the American dream /
by Samuel, Lawrence R.
Published 2001
Subjects: “...Broadcast advertising -- United States -- History....”
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47
Ethnography at work
by Moeran, Brian, 1944-
Published 2006
Subjects: “...Advertising agencies -- Japan....”
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48
Food is love food advertising and gender roles in modern America /
by Parkin, Katherine J.
Published 2006
Subjects: “...Sex role in advertising -- United States -- History....”
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49
Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s /
by Dertouzos, James N., 1950-
Published 2003
Subjects: “...Advertising -- United States -- Evaluation....”
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50
How to get ideas
by Foster, Jack, 1930-
Published 2006
Subjects: “...Advertising....”
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51
Advanced Google AdWords
by Geddes, Brad.
Published 2010
Subjects: “...Internet advertising....”
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52
The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth /
by Silverman, George, 1942-
Published 2001
Subjects: “...Word-of-mouth advertising....”
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53
The secrets of word-of-mouth marketing how to trigger exponential sales through runaway word of mouth /
by Silverman, George, 1942-
Published 2011
Subjects: “...Word-of-mouth advertising....”
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54
Advertising and personal selling
by Rajput, Namita.
Published 2008
Subjects: “...Advertising....”
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55
Seducing the subconscious the psychology of emotional influence in advertising /
by Heath, Robert, 1947-
Published 2012
Subjects: “...Advertising -- Psychological aspects....”
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56
Persuasive signs the semiotics of advertising /
by Beasley, Ron, 1945-
Published 2002
Subjects: “...Advertising....”
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57
Web advertising new forms of communication on the Internet /
by Janoschka, Anja.
Published 2004
Subjects: “...Internet advertising....”
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58
Write to sell the ultimate guide to great copywriting /
by Maslen, Andy.
Published 2009
Subjects: “...Advertising copy....”
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59
Consumer behaviour and advertising management
by Khan, Matin A.
Published 2006
Subjects: “...Advertising -- Management....”
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60
Children, consumerism, and the common good
by Roche, Mary M. Doyle.
Published 2009
Subjects: “...Advertising and children....”
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61
What's in a name? advertising and the concept of brands /
by Jones, John Philip.
Published 2003
Subjects: “...Advertising....”
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62
Copywriting successful writing for design, advertising, and marketing /
by Shaw, Mark, 1965-
Published 2012
Subjects: “...Advertising copy....”
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63
Branding and advertising
Published 2003
Subjects: “...Advertising....”
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64
Fashion marketing communications
by Lea-Greenwood, Gaynor.
Published 2013
Subjects: “...Advertising -- Fashion....”
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65
Display advertising an hour a day /
by Booth, David.
Published 2012
Subjects: “...Internet advertising....”
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66
The psychology of entertainment media blurring the lines between entertainment and persuasion /
Published 2004
Subjects: “...Subliminal advertising....”
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67
Street-smart advertising how to win the battle of the buzz /
by Berman, Margo, 1947-
Published 2010
Subjects: “...Advertising....”
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68
The psychology of entertainment media blurring the lines between entertainment and persuasion /
Published 2012
Subjects: “...Subliminal advertising....”
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69
Persuasion in advertising
by O'Shaughnessy, John, 1927-
Published 2004
Subjects: “...Advertising -- Psychological aspects....”
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70
All you need is a good idea! how to create marketing messages that actually get results /
by Heyman, Jay H., 1939-
Published 2008
Subjects: “...Advertising....”
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71
Start your own freelance writing business and more copywriter, proofreader, copy editor, journalist /
by Sheldon, George.
Published 2008
Subjects: “...Advertising copy....”
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72
Global advertising in a cultural context
by Milenković, Mirjana.
Published 2009
Subjects: “...Advertising....”
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73
Guerilla Marketing in der Automobilindustrie Möglichkeiten und Grenzen /
by Pischke, Sven.
Published 2011
Subjects: “...Advertising -- Automobiles....”
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74
Killer Facebook ads master cutting-edge Facebook advertising techniques /
by Weintraub, Marty, 1959-
Published 2011
Subjects: “...Internet advertising....”
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75
Breakthrough nonprofit branding seven principles for powering extraordinary results /
Published 2011
Subjects: “...Advertising....”
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76
Developing advertising with qualitative market research
by Wardle, Judith.
Published 2002
Subjects: “...Advertising....”
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77
In search of the obvious the antidote for today's marketing mess /
by Trout, Jack.
Published 2008
Subjects: “...Advertising -- Brand name products....”
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78
Go figure! New directions in advertising rhetoric
Published 2008
Subjects: “...Advertising -- Language....”
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79
Advertising, sales and promotion management
by Chunawalla, S. A.
Published 2008
Subjects: “...Advertising....”
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80
Advertising empire race and visual culture in imperial Germany /
by Ciarlo, David.
Published 2011
Subjects: “...Advertising -- Social aspects -- Germany -- History....”
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81
Emotions, advertising and consumer choice
by Hansen, Flemming.
Published 2007
Subjects: “...Advertising -- Psychological aspects....”
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82
The Routledge companion to advertising and promotional culture
Published 2013
Subjects: “...Advertising....”
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83
The copywriter's toolkit the complete guide to strategic advertising copy /
by Berman, Margo, 1947-
Published 2012
Subjects: “...Advertising copy -- Handbooks, manuals, etc....”
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84
Advertising on Google the high performance cookbook /
by Cutura, Kristina.
Published 2013
Subjects: “...Internet advertising....”
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85
Marketing financial services online how banks & brokerages use the web to get more accounts.
Published 2003
Subjects: “...Advertising -- Financial services industry....”
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86
IAd production beginners guide : creat motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue and brand awareness : [learn by doing : less theory, more results] /
by Collier, Ben.
Published 2012
Subjects: “...Technology in advertising -- Handbooks, manuals, etc....”
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87
OpenX Ad Server beginner's guide : build and maintain professional advertising solutions for your websites with OpenX Ad Server /
by Yılmaz, Murat.
Published 2010
Subjects: “...Internet advertising....”
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88
Noise wars compulsory media and our loss of autonomy /
by Freedman, Robert, 1960-
Published 2009
Subjects: “...Advertising -- Social aspects....”
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89
Madison Avenue and the color line African Americans in the advertising industry /
by Chambers, Jason.
Published 2008
Subjects: “...Advertising -- United States -- History....”
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90
Do political campaigns matter? campaign effects in elections and referendums /
by Farrell, David M., 1960-
Published 2002
Subjects: “...Advertising, Political....”
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91
Sport, culture and advertising identities, commodities and the politics of representation /
Published 2005
Subjects: “...Advertising -- Social aspects....”
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92
Baked-in creating products and businesses that market themselves /
by Bogusky, A. M.
Published 2009
Subjects: “...Advertising -- New products....”
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93
The religious dimensions of advertising
by Sheffield, Tricia.
Published 2006
Subjects: “...Religion in advertising....”
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94
Hotel marketing
by Jha, S. M.
Published 2010
Subjects: “...Advertising -- Hotels....”
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95
Promotional culture and convergence markets, methods, media /
Published 2013
Subjects: “...Internet advertising....”
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96
Advertising and anthropology ethnographic practice and cultural perspectives /
by Malefyt, Timothy de Waal.
Published 2012
Subjects: “...Advertising -- Social aspects....”
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97
The passion conversation understanding, sparking, and sustaining word of mouth marketing /
Published 2013
Subjects: “...Word-of-mouth advertising....”
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98
Measuring up how advertising affects self-image /
by Shields, Vickie Rutledge.
Published 2002
Subjects: “...Advertising....”
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99
Guerrilla marketing remix
by Levinson, Jay Conrad.
Published 2011
Subjects: “...Advertising....”
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100
The sounds of capitalism advertising, music, and the conquest of culture /
by Taylor, Timothy Dean.
Published 2012
Subjects: “...Music in advertising -- United States....”
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