Neuromarketing : modelle und Anwendungen in der marketingpraxis / Juliane Lange.

by Lange, Juliane
Published 2014

The political economy of consumer behaviour : contesting consumption / Bruce Pietrykowski.

by Pietrykowski, Bruce
Published 2009

Consuming places John Urry.

by Urry, John
Published 1995

Psychological principles of marketing and consumer behavior / Steuart Henderson Britt.

by Britt, Steuart Henderson, 1907-1979
Published 1978

Demand system specification and estimation Robert A. Pollak, Terence J. Wales.

by Pollak, Robert A., 1938-
Published 1992

Digital marketing global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Yoram
Published 2001

Consumer value a framework for analysis and research / edited by Morris B. Holbrook.

Published 1999

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

by Zollo, Peter
Published 2004

A consumers' republic : the politics of mass consumption in postwar America / Lizabeth Cohen.

by Cohen, Lizabeth
Published 2003

A theory of shopping / Daniel Miller.

by Miller, Daniel, 1954-
Published 1998

Subjectivity in political economy essays on wanting and choosing / David P. Levine.

by Levine, David P., 1948-
Published 1998

Selling to a segmented market : the lifestyle approach / Chester A. Swenson.

by Swenson, Chester A.
Published 1990

Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger.

by Danziger, Pamela N.
Published 2004

The sex of things : gender and consumption in historical perspective / edited by Victoria de Grazia, with Ellen Furlough ; introductions by Victoria de Grazia.

Published 1996

Consumer behavior : how humans think, feel, and act in the marketplace / Banwari Mittal + Morris B. Holbrook ... [et al.].

by Mittal, Banwari
Published 2008

The themed space : locating culture, nation, and self / edited by Scott A. Lukas.

Published 2007

The winner-take-all society : how more and more Americans compete for ever fewer and bigger prizes, encouraging economic waste, income inequality, and an impoverished cultural life... Robert H. Frank, Philip J. Cook.

by Frank, Robert H.
Published 1995

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I.
Published 1995

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij ; foreword by Geert Hofstede.

by Mooij, Marieke K. de, 1943-
Published 2005

Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco
Published 1999