An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful / Martin König.

by König, Martin
Published 2012

Consumer empowerment guest editor: Len Tui Wright.

Published 2006

Marketing the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955-
Published 2010

The Routledge companion to digital consumption edited by Russell W. Belk and Rosa Llamas.

Published 2013

Qualitative Consumer Research. Episode 1.

Published 2015

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

by Bearden, William O., 1945-
Published 1999

Bounded rational choice behaviour : applications in transport / edited by Soora Rasouli, Harry Timmermans.

Published 2015

Consumer value a framework for analysis and research / edited by Morris B. Holbrook.

Published 1999

Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger.

by Danziger, Pamela N.
Published 2004

Location-based marketing for dummies / Aaron Strout and Mike Schneider.

by Strout, Aaron
Published 2011

The Elgar companion to consumer research and economic psychology / edited by Peter E. Earl and Simon Kemp.

Published 1999