Product innovation toolbox a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

Published 2012

The age curve how to profit from the coming demographic storm / Kenneth W. Gronbach.

by Gronbach, Kenneth W.
Published 2008

Marktforschung : grundlagen und praktische anwendungen / Jörg Koch, Peter Gebhardt, Florian Riedmüller.

by Koch, Jörg, Gebhardt, Peter, Riedmüller, Florian
Published 2016

Marketing the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955-
Published 2010

Qualitative Consumer Research. Episode 1.

Published 2015

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

by Bearden, William O., 1945-
Published 1999

Consumer behaviour and marketing research (text and cases) / Suja R. Nair.

by Nair, Suja R.
Published 2009

Behavioral pricing guest editors Sarah Maxwell and Hooman Estelami.

Published 2005

Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger.

by Danziger, Pamela N.
Published 2004

Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco
Published 1999