The marketing matrix how the corporation gets its power-- and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard
Published 2013

Voters or consumers imagining the contemporary electorate / edited by Darren Lilleker and Richard Scullion.

Published 2008

The connected customer the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.].

Published 2010

Decoded the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.

by Barden, Phil
Published 2013

The $100 billion allowance : accessing the global teen market / Elissa Moses.

by Moses, Elissa
Published 2000

Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran.

by Parsons, Elizabeth
Published 2009

The buying brain secrets of selling to the subconscious mind / A.K. Pradeep.

by Pradeep, A. K., 1963-
Published 2010

Let them eat cake : marketing luxury to the masses-as well as the classes / Pamela N. Danziger.

by Danziger, Pamela N.
Published 2005

How customers think : essential insights into the mind of the market / Gerald Zaltman.

by Zaltman, Gerald
Published 2003

Shopper marketing : a how-to business story / Paul Barnett.

by Barnett, Paul
Published 2016

Preference pollution how markets create the desires we dislike / David George.

by George, David (David L.)
Published 2004

Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch G. Woodside, Suresh C. Sood.

by Woodside, Arch G., Sood, Suresh C.
Published 2016

Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.

Published 2016

The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John, 1927-, O'Shaughnessy, Nicholas J., 1954-
Published 2003

Rethinking marketing towards critical marketing accountings / edited by Douglas Brownlie ... [et al.].

Published 1999

Resisting McDonaldization edited by Barry Smart.

Published 1999

Marketing the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955-
Published 2010

The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.

by Malone, Chris, 1969-
Published 2013

From submarines to suburbs selling a better America, 1939-1959 / Cynthia Lee Henthorn.

by Henthorn, Cynthia Lee, 1963-
Published 2006

Sensory marketing research on the sensuality of products / edited by Aradhna Krishna.

Published 2010