The maturing marketplace buying habits of baby boomers and their parents / George P. Moschis ... [et al.].

Published 2000

Boom marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.

by Brown, Mary, 1959-
Published 2006

Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill.

by Brown, Mary, 1959-
Published 2006

The baby boom : Americans born 1946 to 1964 / by Cheryl Russell.

by Russell, Cheryl, 1953-
Published 2006

After fifty : how the baby boom will redefine the mature market / edited by Leslie M. Harris.

Published 2003