Advertising myths the strange half-lives of images and commodities / Anne M. Cronin.

by Cronin, Anne M., 1967-
Published 2004

Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.

by Sutherland, Max
Published 1993

Freud on Madison Avenue motivation research and subliminal advertising in America / Lawrence R. Samuel.

by Samuel, Lawrence R.
Published 2010

Consumer behaviour and advertising management Matin Khan.

by Khan, Matin A.
Published 2006

Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

by Hansen, Flemming
Published 2007

The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John, 1927-, O'Shaughnessy, Nicholas J., 1954-
Published 2003

From submarines to suburbs selling a better America, 1939-1959 / Cynthia Lee Henthorn.

by Henthorn, Cynthia Lee, 1963-
Published 2006

Advertising types, trends and controversies / Evelyn P. Mann, editor.

Published 2012

Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / by Xavier Quattrocchi-Oubradous & Charles Bal.

by Quattrocchi-Oubradous, Xavier
Published 2011

Konsumentenpsychologie / Erika Spiess.

by Spiess, Erika
Published 2013

Advertising and consumer citizenship gender, images, and rights / Anne M. Cronin.

by Cronin, Anne M., 1967-
Published 2000

Emotion gestalten : methodik und strategie für designer / Mareike Roth, Oliver Saiz.

by Roth, Mareike, 1983-, Saiz, Oliver, 1983-
Published 2017

Psychological principles of marketing and consumer behavior / Steuart Henderson Britt.

by Britt, Steuart Henderson, 1907-1979
Published 1978

Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

by Zollo, Peter
Published 2004

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij ; foreword by Geert Hofstede.

by Mooij, Marieke K. de, 1943-
Published 2005