Marketing semiotics signs, strategies, and brand value / Laura R.

by Oswald, Laura R.
Published 2012

Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results / Janet Mizrahi.

by Mizrahi, Janet
Published 2010

Marketing communication and promotion : text and cases / William G. Nickels

by Nickels, William G
Published 1984

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951-
Published 1998

Beyond sizzle : the next evolution of branding / Mona Amodeo.

by Amodeo, Mona
Published 2018

Advocacy championing ideas & influencing others / John A. Daly.

by Daly, John A. (John Augustine), 1952-
Published 2011

Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram, Hays, Catharine, 1958-
Published 2016

Go logo! a handbook to the art of global branding 12 keys to creating successful global brands / Mac Cato.

by Cato, Mac
Published 2010

Technical marketing communication : a guide to writing, design, and delivery / Emil B. Towner, Heidi L. Everett.

by Towner, Emil B., Everett, Heidi L.
Published 2016

Communicating the new how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin.

by Erwin, Kim, 1965-
Published 2014

Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.

Published 2005

Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

Published 2004

Beyond buzz the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-
Published 2007

Playing to win : sports, video games, and the culture of play / edited by Robert Alan Brookey and Thomas P. Oates.

Published 2015

Le marketing des résultats / Alain Dupont, Jean-Paul Delmeire.

by Dupont, Alain, Delmeire, Jean-Paul
Published 2015

English in marketing international communication strategies in small and medium-sized enterprises / Sylva-Michèle Sternkopf.

by Sternkopf, Sylva-Michèle
Published 2005

Marketingová komunikace a public relations : Výklad pojmu a teorie oboru / Jan Halada (ed.).

Published 2015

Consumer behavior knowledge for effective sports and event marketing edited by Lynn R. Kahle, Angeline G. Close.

Published 2011

Fundamentals of public relations and marketing communications in Canada / William Wray Carney & Leah-Ann Lymer, editors.

Published 2015

A great product to sell : communications and the campaign to save the Portsmouth, N.H. Naval Shipyard, 1995 / by Richard A. Brayall.

by Brayall, Richard A.
Published 1996