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Connective branding building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
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Fisher-Buttinger, Claudia.
Published 2008
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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
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J., Tatiana Soto.
Published 2008
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A short guide to reputation risk Garry Honey.
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Honey, Garry.
Published 2009
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