Library Catalog | Simmons University

1

Connective branding building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.

by Fisher-Buttinger, Claudia.
Published 2008

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2

Corporate reputation managing opportunities and threats /

Corporate reputation managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.

Published 2011

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3

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.

by J., Tatiana Soto.
Published 2008

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Thesis Electronic eBook

4

Brand anarchy managing corporate reputation / Steve Earl and Stephen Waddington.

by Earl, Steve.
Published 2012

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5

Corporate cultures and global brands

Corporate cultures and global brands edited by Albrecht Rothacher.

Published 2004

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6

Corporate branding purpose/people/process : towards the second wave of corporate branding /

Corporate branding purpose/people/process : towards the second wave of corporate branding / edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.

Published 2005

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7

Designing B2B brands lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

by Martinez Onaindia, Carlos.
Published 2013

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8

How to measure and manage your corporate reputation

How to measure and manage your corporate reputation Terry Hannington.

by Hannington, Terry.
Published 2004

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