Library Catalog | Simmons University

1

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.

by J., Tatiana Soto.
Published 2008

Access E-Book

Thesis Electronic eBook

2

Practicing the principles of corporate soul : does it make a difference? /

Practicing the principles of corporate soul : does it make a difference? / by Donna A. Wallace

by Wallace, Donna A
Published 1997

Thesis Book

3

Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars

Saving face : a corporation's negative visual image : the case of Procter & Gamble Company's moon and stars by Laura A. Bonanno

by Bonanno, Laura A
Published 1997

Thesis Book

4

Weavers of speech : how the Bell Telephone Company (AT&T) created and used the female telephone operator as a corporate marketing tool from 1890 to 1915 /

Weavers of speech : how the Bell Telephone Company (AT&T) created and used the female telephone operator as a corporate marketing tool from 1890 to 1915 / by Nancy Tekeyan

by Tekeyan, Nancy
Published 1996

Thesis Book