Library Catalog | Simmons University

1

Predictive business analytics : forward-looking capabilities to improve business performance /

Predictive business analytics : forward-looking capabilities to improve business performance / Lawrence Maisel, Gary Cokins.

by Maisel, Lawrence, 1946-
Published 2014

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2

Marketing dynamics theory and practice /

Marketing dynamics theory and practice / Rajagopal.

by Rajagopal, 1957-
Published 2007

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3

Data driven : how performance analytics delivers extraordinary sales results /

Data driven : how performance analytics delivers extraordinary sales results / Jenny Dearborn.

by Dearborn, Jenny
Published 2015

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4

Behind every good decision : how anyone can use business analytics to turn data into profitable insight /

Behind every good decision : how anyone can use business analytics to turn data into profitable insight / Piyanka Jain and Puneet Sharma ; edited by Lakshmi Jayaraman.

by Jain, Piyanka, Sharma, Puneet
Published 2015

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5

Understanding the predictive analytics lifecycle /

Understanding the predictive analytics lifecycle / Alberto Cordoba.

by Cordoba, Alberto, 1958-
Published 2014

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6

Heuristics in analytics : a practical perspective of what influences our analytical world /

Heuristics in analytics : a practical perspective of what influences our analytical world / Carlos Andre Reis Pinheiro, Fiona McNeill.

by Reis Pinheiro, Carlos Andre, 1940-
Published 2014

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7

Delivering business analytics practical guidelines for best practice /

Delivering business analytics practical guidelines for best practice / Evan Stubbs.

by Stubbs, Evan.
Published 2013

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8

The one thing you need to know : the SCQuARE way to better business planning and decision making /

The one thing you need to know : the SCQuARE way to better business planning and decision making / Ross Lovelock ; foreword by Justin King, CEO, Sainsbury's.

by Lovelock, Ross.
Published 2013

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9

Entscheidungsorientiertes Management : Einführung in eine konzeptionell fundierte, pragmatische Entscheidungsfindung /

Entscheidungsorientiertes Management : Einführung in eine konzeptionell fundierte, pragmatische Entscheidungsfindung / Barnim G. Jeschke.

by Jeschke, Barnim G.
Published 2017

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10

Big data, big innovation : enabling competitive differentiation through business analytics /

Big data, big innovation : enabling competitive differentiation through business analytics / Evan Stubbs.

by Stubbs, Evan
Published 2014

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11

Scenario planning : the link between future and strategy /

Scenario planning : the link between future and strategy / Mats Lindgren, Hans Bandhold.

by Lindgren, Mats, 1959-
Published 2003

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