Library Catalog | Simmons University

1

Brands the logos of the global economy /

Brands the logos of the global economy / Celia Lury.

by Lury, Celia.
Published 2004

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2

EBrands : building an Internet business at breakneck speed /

EBrands : building an Internet business at breakneck speed / Phil Carpenter.

by Carpenter, Phil, 1967-
Published 2000

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3

Get a name! 10 rules to create a great brand name / Jacky Tai.

by Tai, Jacky.
Published 2009

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4

Branded customer service the new competitive edge /

Branded customer service the new competitive edge / by Janelle Barlow and Paul Stewart.

by Barlow, Janelle, 1943-
Published 2006

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5

Developing brands with qualitative market research

Developing brands with qualitative market research Jon Chandler and Mike Owen.

by Chandler, Jon.
Published 2002

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6

Developing insights on branding in the B2B context : case studies from business practice /

Developing insights on branding in the B2B context : case studies from business practice / edited by Nikolina Koporcic [and three others].

Published 2018

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7

Best practice cases in branding : lessons from the world's strongest brands /

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-
Published 2008

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8

How brands become icons : the principles of cultural branding /

How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B.
Published 2004

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9

Building strong brands /

Building strong brands / David Aaker.

by Aaker, David A. 1938-
Published 2002

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10

Developing brands with qualitative market research /

Developing brands with qualitative market research / Jon Chandler and Mike Owen.

by Chandler, Jon.
Published 2002

Book