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Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
Published 2015
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Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena.
Published 2013
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Global brand power : leveraging branding for long-term growth / Barbara E. Kahn.
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Kahn, Barbara E.
Published 2013
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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
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Marconi, Joe.
Published 2002
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Good for business : the rise of the conscious corporation / Andrew Benett, Cavas Gobhai, Ann O'Reilly, Greg Welch.
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O'Reilly, Ann
Published 2009
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