Table of Contents: “…Web 2.0 basics -- Evaluating your current Web presence and setting goals for Web 2.0 -- Using Blogs -- Using Podcasts -- Using Flickr and other image-sharing sites -- Using YouTube and other video-sharing sites -- Using Twitter (microblogging) -- Using Wikis -- Using Facebook and other social networking services -- More 2.0 tools to consider -- Measuring your success -- Management and other considerations -- Archives and the Web: finding the right balance -- Appendix. …”