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Electronic books
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Advertising
AND
Decision making
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Economic aspects
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Emotions
AND
Marketing
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The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
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O'Shaughnessy, John, 1927-
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O'Shaughnessy, Nicholas J., 1954-
Published 2003
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Emoti-coms : a marketing guide to communicating through emotions : from shouting to singing your message / by Xavier Quattrocchi-Oubradous & Charles Bal.
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Quattrocchi-Oubradous, Xavier.
Published 2011
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