Library Catalog | Simmons University - "Pharmaceutical industry."

1

Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients /

Selling sickness : how the world's biggest pharmaceutical companies are turning us all into patients / Ray Moynihan and Alan Cassels.

by Moynihan, Ray.
Published 2005

Subjects: “...Pharmaceutical industry....”

Book

2

Schering-Plough's Claritin campaign : the use of direct to consumer advertising as a successful marketing strategy /

Schering-Plough's Claritin campaign : the use of direct to consumer advertising as a successful marketing strategy / by Elizabeth Baird Sherr.

by Sherr, Elizabeth Baird.
Published 1997

Subjects: “...Advertising -- Pharmaceutical industry....”

Thesis Book