Library Catalog | Simmons University - Simmons University (Boston, Mass.) Dissertations

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Making classical music relevant to the iPod generation : an analysis of American symphony orchestra marketing and communications strategies through the lens of the Boston Symphony Orchestra /

Making classical music relevant to the iPod generation : an analysis of American symphony orchestra marketing and communications strategies through the lens of the Boston Symphony... Sujata Adamson-Mohan.

by Adamson-Mohan, Sujata.
Published 2008

Subjects: “...Simmons University (Boston, Mass.) -- Dissertations....”

Thesis Book