Subjects: “…Web search engines -- Evaluation.…”
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“…Inbound marketing and search engine optimization…”
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Table of Contents: “…Understanding web analytics -- The foundations of web analytics: theory and methods -- Introduction -- Behavorism -- Behaviors -- Trace data -- Unobtrusive methods -- Web analytics as unobtrusive method -- Conclusion -- The history of web analytics -- Single websites -- Library systems -- Search engines -- Conclusion -- Data collection for web analytics -- Web server log files -- Page tagging -- Conclusion -- Web analytics fundamentals -- Visitor type -- Visit length -- Demographic and system statistics -- Internal search -- Visitor path -- Top pages -- Referrers and keyword analysis -- Errors -- Conclusion -- Web analytics strategy -- Key performance indicators -- Web analytics process -- Identify key stakeholders -- Define primary goals for your website -- Identify the most important site visitors -- Determine the key performance indicators -- Identify and implement the right solution -- Use multiple technologies and methods -- Make improvements iteratively -- Hire and empower a full-time analyst -- Establish a process of continuous improvement -- Choosing a web analytics tool -- Conclusion -- Web analytics as competitive intelligence -- Determining appropriate key performance indicators -- Commerce -- Lead generation -- Content/media -- Support/self-service -- Conclusion -- Supplementary methods for augmenting web analytics -- Surveys -- Review of appropriate survey literature -- Planning and conducting a survey -- Design a survey instrument -- Laboratory studies -- Conclusion -- Search log analytics -- Introduction -- Review of search analytics -- What is a search log -- How are these interactions collected -- Why collect this data -- What is the foundation of search log analysis -- How is search log analysis used -- How to conduct search log analysis -- Search log analysis process -- Data collection -- Fields in a standard search log -- Data preparation -- Cleaning the data -- Parsing the data -- Normalizing searching episodes -- Data analysis -- Analysis levels -- Conducting the data analysis -- Discussion -- Conclusion -- Conclusion -- Key terms -- Blogs for further reading.…”
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