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Author:
Barabba, Vincent P., 1934-
Suggested Subjects:
Marketing research
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Author:
Barabba, Vincent P., 1934-
Suggested Subjects:
Marketing research
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Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.
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Barabba, Vincent P., 1934-
Published 1991
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H - Social Science
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Author
Barabba, Vincent P., 1934-
Zaltman, Gerald
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