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Course Reserves (Instructors:
Reed, Colleen
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Marketing in the Age of Social Media
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Course Reserves (Instructors:
Reed, Colleen
, Course:
Marketing in the Age of Social Media
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1
Marketing payback : is your marketing profitable? / Robert Shaw and David Merrick.
by
Shaw, Robert, 1950-
Published 2005
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Grapevine : why buzz was a fad but word of mouth is forever / Dave Balter.
by
Balter, Dave.
Published 2008
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Citizen marketers : when people are the message / Ben McConnell and Jackie Huba.
by
McConnell, Ben.
Published 2007
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Library of Congress Call Number
H - Social Science
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Author
Balter, Dave
1
Huba, Jackie
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McConnell, Ben
1
Merrick, David, 1947-
1
Shaw, Robert, 1950-
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