The SAGE handbook of public opinion research / edited by Wolfgang Donsbach and Michael W. Traugott.

An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

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Online Access: Access E-Book
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Other Authors: Donsbach, Wolfgang, 1949-, Traugott, Michael W.
Format: eBook
Language:English
Published: Los Angeles, Calif. ; London : SAGE Pub., 2008.
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Call Number: HM1236 .S24 2008eb
Status: Available