Ten key customer insights : unlocking the mind of the market / Robert Schieffer.
"Marketing books only briefly cover techniques to gain customer insight, while marketing research texts focus on statistical and analytical tools, with only passing comment on their utilization in marketing decision-making. Robert Schieffer has turned this paradigm on its side, by focusing on t...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Mason, OH :
Thomson,
©2005.
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| Subjects: |
Internet
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| Call Number: |
HF5415.32 .S33 2005 |
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