Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.

Analyzes how language, speech and technology shape human behavior in the era of mass communication.

Saved in:
Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: McLuhan, Marshall, 1911-1980.
Format: eBook
Language:English
Published: Cambridge, Mass. : MIT Press, 1994.
Edition:First MIT Press edition, 1994.
Subjects:
LEADER 04553cam a2200685Ki 4500
001 in00000004177
006 m o d
007 cr bn||||||abp
007 cr bn||||||ada
008 190215r19941964mau ob 000 0 eng d
005 20210722183514.8
010 |z  94027722  
035 |a (OCoLC)on1085908157 
040 |a OCLCE  |b eng  |e pn  |c OCLCE  |d OCLCQ  |d OCLCA  |d INARC 
019 |a 1245902643 
020 |z 0262631598 
020 |z 9780262631594 
035 |a (OCoLC)1085908157  |z (OCoLC)1245902643 
041 0 |a eng  |a lis 
042 |a dlr 
050 4 |a P90 .M26 1994 
055 3 |a P90  |b M26 1994 
084 |a 05.20  |2 bcl 
084 |a cci1icc  |2 lacc 
049 |a SCLL 
100 1 |a McLuhan, Marshall,  |d 1911-1980. 
245 1 0 |a Understanding media :  |b the extensions of man /  |c Marshall McLuhan ; introduction by Lewis H. Lapham. 
246 3 0 |a Extensions of man 
250 |a First MIT Press edition, 1994. 
264 1 |a Cambridge, Mass. :  |b MIT Press,  |c 1994. 
300 |a 1 online resource (xxiii, 365 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a "This reissue ... marks the thirtieth annivesary (1964-1994) of Marshall McLuhan's classic exposé on the state of the then-emerging phenomenon of mass media. ... In a new introduction ... Harper's editor Lewis H. Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century."--Back cover. 
500 |a Seventh printing, 1998. 
504 |a Includes bibliographical references (pages 361-365). 
506 |a Access to electronic resources restricted to Simmons University students, faculty and staff. 
520 |a Analyzes how language, speech and technology shape human behavior in the era of mass communication. 
505 0 |a Medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget lover: Narcissus as narcosis -- Hybrid energy: les liaisons dangereuses -- Media as translators -- Challenge and collapse: the nemesis of creativity -- The spoken word: flower of evil? -- The written word: an eye for an ear -- Roads and paper routes -- Number: profile of the crowd -- Clothing: our extended skin -- Housing: new look and new outlook -- Money: the poor man's credit card -- Clocks: the scent of time -- The print: how to dig it -- Comics: Mad vestibule to TV -- The printed word: architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: the brothel-without-walls -- Press: government by news leak -- Motorcar: the mechanical bride -- Ads: keeping upset with the Joneses -- Games: the extensions of man -- Telegraph: the social hormone -- The typewriter: into the age of the iron whim -- The telephone: sounding brass or tinkling symbol? -- The phonograph: the toy that shrank the national chest -- Movies: the reel world -- Radio: the tribal drum -- Television: the timid giant -- Weapons: war of the icons -- Automation: learning a living. 
588 0 |a Print version record. 
506 |3 Use copy  |f Restrictions unspecified  |2 star  |5 MiAaHDL 
533 |a Electronic reproduction.  |b [Place of publication not identified] :  |c HathiTrust Digital Library,  |d 2019.  |5 MiAaHDL 
538 |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.  |u http://purl.oclc.org/DLF/benchrepro0212  |5 MiAaHDL 
583 1 |a digitized  |c 2019  |h HathiTrust Digital Library  |l committed to preserve  |2 pda  |5 MiAaHDL 
650 0 |a Mass media. 
650 0 |a Communication. 
650 0 |a Communication and technology. 
650 0 |a Communication and traffic. 
650 0 |a Technology and civilization. 
650 6 |a Médias. 
650 6 |a Communication. 
650 6 |a Communication et technologie. 
650 0 7 |a Geschichte (1900-1960)  |2 swd 
700 1 |a Lapham, Lewis H.,  |e writer of introduction. 
776 0 8 |i Print version:  |a McLuhan, Marshall, 1911-1980.  |t Understanding media.  |b First MIT Press edition, 1994.  |d Cambridge, Mass. : MIT Press, 1994  |w (DLC) 94027722  |w (OCoLC)30734000 
856 4 0 |3 HathiTrust Digital Library  |u http://catalog.hathitrust.org/api/volumes/oclc/30734000.html  |y Access E-Book 
994 |a C0  |b SCL 
999 f f |s aab695e0-5223-4bfb-bd42-d97f0049d746  |i d1f9b4cf-512d-4ba8-9d97-cfa7e8e68714 
852 |b Online Resources  |h P90 .M26 1994  |0 0c5c660d-175d-4fbc-a621-0b774ec524b1