Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.

Analyzes how language, speech and technology shape human behavior in the era of mass communication.

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Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Main Author: McLuhan, Marshall, 1911-1980.
Format: eBook
Language:English
Published: Cambridge, Mass. : MIT Press, 1994.
Edition:First MIT Press edition, 1994.
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Summary:Analyzes how language, speech and technology shape human behavior in the era of mass communication.
Item Description:"This reissue ... marks the thirtieth annivesary (1964-1994) of Marshall McLuhan's classic exposé on the state of the then-emerging phenomenon of mass media. ... In a new introduction ... Harper's editor Lewis H. Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century."--Back cover.
Seventh printing, 1998.
Physical Description:1 online resource (xxiii, 365 pages)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliography:Includes bibliographical references (pages 361-365).
Access:Access to electronic resources restricted to Simmons University students, faculty and staff.