Research on Main Street : using the web to find local business and market information / Marcy Phelps.
In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed...
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty, and staff. |
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| Format: | eBook |
| Language: | English |
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Medford, NJ :
CyberAge Books,
2011.
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Table of Contents:
- Cover; Copyright; Contents; Acknowledgments; About the Website; Foreword, by Mary Ellen Bates; Introduction; Chapter One Planning the Trip: How to Approach Local Business Research; Chapter Two Packing the Essentials: Key Resources for Local Business Research; Chapter Three Avoiding Shady Characters: Evaluating Information on the Web; Chapter Four Local Demographics; Chapter Five Local Economics; Chapter Six Local Companies; Chapter Seven Looking for Locals; Chapter Eight Local Issues; Chapter Nine Paying at the Pump: Fee-Based Sources for Local Business Information.
- Appendix A: Resource Roadmap: Key Sources for Local ResearchAppendix B: How Do I; About the Author; Index.