Advertising Progress American Business and the Rise of Consumer Marketing /

Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird.

Contains primary source material.

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Bibliographic Details
Online Access:	Access E-Book
Access Note:	Open Access.
Main Author:	Laird, Pamela Walker, 1947- (Author)
Corporate Author:	Project Muse.
Format:	Electronic eBook
Language:	English
Published:	Baltimore, Md : The Johns Hopkins University Press, 2019
Series:	Studies in industry and society. Book collections on Project MUSE.
Subjects:	Advertising > Social aspects > United States > History. Advertising > United States > History.

Description
Summary:	Contains primary source material. The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
Item Description:	The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. Originally published as Johns Hopkins Press in 1998
Physical Description:	1 online resource (1 online resource (xiv, 479 pages) :) illustrations.
Bibliography:	Includes bibliographical references (pages 387-451) and index.
ISBN:	9781421434193
Access:	Open Access.