How to create selling e-commerce websites authors, Rachel Andrew ... [et al.].
The articles in this book discuss universal principles for successful e-commerce websites. Coverage includes: layout and structure of the Web store; the check-out process; the user experience; conversion rates; using A/B and multivariate testing
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| Online Access: |
Access E-Book. |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Freiburg, Germany :
Smashing Media GmbH,
2012
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| Subjects: |
Internet
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| Call Number: |
HF5548.32 .H69 2012eb |
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