The HistoryMakers video oral history with Alfred Liggins, III.
Broadcast executive Alfred Charles Liggins III was born on January 30, 1965 in Omaha, Nebraska. After growing up in Washington, D.C., Liggins traveled to California following high school to work in the record industry. From 1983 until 1984, he worked for Light Records. He returned to Washington to h...
Saved in:
| Online Access: |
View Streaming Video |
|---|---|
| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Other Authors: | , |
| Format: | Video |
| Language: | English |
| Published: |
Chicago, Illinois :
The HistoryMakers,
[2016]
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| Subjects: |
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| 520 | |a Broadcast executive Alfred Charles Liggins III was born on January 30, 1965 in Omaha, Nebraska. After growing up in Washington, D.C., Liggins traveled to California following high school to work in the record industry. From 1983 until 1984, he worked for Light Records. He returned to Washington to help his mother, Cathy Hughes, with her radio station. He worked in sales at WOL Radio from 1986 until 1994. He became the president and CEO of Radio One in 1994. In 1995, he earned his MBA degree from Wharton School of Business, University of Pennsylvania. In 1999, under his leadership, Radio One went public making it the first female, African American-owned company on the stock exchange. In 2004, Liggins expanded Radio One's media sphere by launching cable network, TV One. Radio One was the country's largest radio company targeting African American and urban listeners with 51 stations in more than twenty cities. | ||
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