Using digital analytics for smart assessment /

Using digital analytics for smart assessment / Tabatha Farney.

Your library has collected massive amounts of data, and the decision-making process requires that you analyze it. Digital analytics focuses on the digital data: from library websites, electronic resources, online collections, and even social media. Farney presents technical advice that you can use t...

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Bibliographic Details
Main Author: Farney, Tabatha (Author)
Format: Book
Language:English
Published: Chicago : ALA Editions, 2018.
Edition:First edition.
Subjects:
Libraries > Evaluation > Statistical methods.
Library administration > Decision making > Statistical methods.
Library users > Statistics > Data processing.
Library Web sites > Use studies.
Online library catalogs > Use studies.
Electronic information resources > Use studies.
Web usage mining.
Information visualization.
Library statistics > United States > Case studies.
Table of Contents:
  • Part I. The digital analytics process / Tabatha Farney
  • Understanding digital analytics
  • Collecting the data : tools and data points you should know
  • Analyzing digital data : digital analytics and data analysis tools
  • Digital analytics in practice : how helpful is your online content?
  • Using digital analytics for collection development
  • Part II. Expanding the digital analytics process
  • On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum
  • Ensuring data privacy in a library learning analytics database / Michael D. Doran
  • Creating the library data dashboard / Laura Costello and Heath Martin
  • The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo
  • Using digital analytics to assess your social media marketing efforts / Joel Tonyan.

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