Strategic management of health care organizations / Peter M. Ginter, W. Jack Duncan, Linda E. Swayne.

A structured strategic management approach is what's needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed...

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Main Author: Ginter, Peter M.
Other Authors: Duncan, W. Jack, Swayne, Linda E.
Format: eBook
Language:English
Published: San Francisco, CA : Jossey-Bass, Wiley, [2013]
Edition:Seventh edition.
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Call Number: RA971 .D78 2013