Transforming our image, building our brand : the education advantage / Valerie J. Gross.
"This book describes a groundbreaking concept that enables public libraries--and librarians--to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands&q...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Barbara, Calif. :
Libraries Unlimited,
[2013]
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| Subjects: |
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| 245 | 1 | 0 | |a Transforming our image, building our brand : |b the education advantage / |c Valerie J. Gross. |
| 264 | 1 | |a Santa Barbara, Calif. : |b Libraries Unlimited, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a xvi, 169 pages : |b illustrations ; |c 26 cm | ||
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| 504 | |a Includes bibliographical references (page 163) and index. | ||
| 505 | 0 | |a pt. 1. Overview : the what and why. The power of language ; The three pillars philosophy ; Supporting strategic vocabulary : key terms ; Supporting strategic vocabulary : a few more words ; Strategic titles ; Tricks of the trade -- pt. 2. Implementation : the how. A+ partners in education ; Internal steps ; Knock their socks off ; Sensational strategic planning ; Strong investment ; A new era. | |
| 520 | |a "This book describes a groundbreaking concept that enables public libraries--and librarians--to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands"-- |c Provided by publisher. | ||
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