Mobile social marketing in libraries / Samantha C. Helmick.

Snapchat, a new photo- and video-sharing mobile app, logs over 400 million messages every day. Instagram, a similar mobile app, boasts over 130 million users. And the six-second video-making app Vine skyrocketed to 40 million users within its first year. Discover how to leverage the popularity of th...

Full description

Saved in:
Bibliographic Details
Main Author: Helmick, Samantha C., 1985- (Author)
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield, [2015]
Series:Library technology essentials ; no. 9.
Subjects:
LEADER 03253cam a2200481 i 4500
001 b2247626
003 CaEvIII
008 150529s2015 mdum b a001 0 eng
005 20230908202354.6
010 |a  2015013853 
015 |a GBB598258  |2 bnb 
016 7 |a 017453776  |2 Uk 
020 |a 9781442243804  |q (cloth ;  |q alk. paper) 
020 |a 1442243805  |q (cloth ;  |q alk. paper) 
020 |a 9781442243811  |q (pbk. ;  |q alk. paper) 
020 |a 1442243813  |q (pbk. ;  |q alk. paper) 
020 |z 9781442243828  |q (ebook) 
035 |a (OCoLC)908071224 
040 |a DLC  |b eng  |e rda  |c DLC  |d YDX  |d YDXCP  |d BTCTA  |d BDX  |d OCLCF  |d CDX  |d CHVBK  |d OCLCQ  |d PHUST  |d OCLCO  |d UAF  |d OCLCQ  |d UKMGB  |d UWO  |d UtOrBLW 
042 |a pcc 
049 |a SCLL 
050 4 |a Z716.3 .H43 2015 
100 1 |a Helmick, Samantha C.,  |d 1985-  |e author.  |0 n 2015034294 
245 1 0 |a Mobile social marketing in libraries /  |c Samantha C. Helmick. 
264 1 |a Lanham :  |b Rowman & Littlefield,  |c [2015] 
300 |a xv, 109 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
340 |p illustration  |2 rdaill 
490 1 |a Library technology essentials ;  |v 9 
504 |a Includes bibliographical references and index. 
505 0 |a An introduction to mobile social marketing -- Getting started with mobile social marketing -- Tools and applications -- Library examples and case studies -- Step-by-step library projects for mobile social marketing -- Tips and tricks -- Future trends. 
520 |a Snapchat, a new photo- and video-sharing mobile app, logs over 400 million messages every day. Instagram, a similar mobile app, boasts over 130 million users. And the six-second video-making app Vine skyrocketed to 40 million users within its first year. Discover how to leverage the popularity of these new mobile social applications for the library by joining these social networks and creating engaging content. Learn how to encourage library patrons to create their own content and tag it with the library's location. Mobile Social Marketing in Libraries walks readers through planning, creating, and sharing mobile social marketing content for libraries, offering insight into the essentials of using mobile social marketing apps in the context of library engagement. Successfully advertise a new series of programs, promote traditional resources, and place a hand on the pulse of the library's service community by learning how to, create a teen library Tumblr, use Snapchat and Instagram for library social media marketing, provide reader's advisory through Instagram, use Vine for library instruction, host a library contest for Twitter, create a Facebook group for a library book club. 
650 0 |a Libraries  |x Marketing.  |0 sh2009129693 
650 0 |a Online social networks  |x Library applications.  |0 sh2010005608 
830 0 |a Library technology essentials ;  |v no. 9.  |0 no2015128850  |0 no2015128850 
907 |a .b2247626x  |b 170629  |c 190220 
913 |a - 
994 |a 92  |b SCL 
998 |a beat  |b 170706  |c m  |d a  |e -  |f eng  |g mdu  |h 0 
999 f f |i c89c81ba-a996-11ea-8da7-1466fadbd8b9  |s 6b25f42f-6fdd-4bdd-a0d0-445e71b35aac 
852 |b Main Collection  |h Z716.3 .H43 2015  |0 f9bc05bc-a99c-11ea-b550-3a67fadbd8b9