Mapping experiences : a guide to creating value through journeys, blueprints and diagrams / Jim Kalbach.
If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into...
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| Alternate Title: | Title on cover: Mapping experiences : a complete guide to creating value through journeys, blueprints & diagrams |
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| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Sebastopol, CA :
O'Reilly Media Inc.,
2016.
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| Subjects: |
Main Collection
| Call Number: |
HF5415.335 .K25 2016"^"HF5415.335 .K25 2016 |
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| Status: | Available Request this item |