Mapping experiences : a guide to creating value through journeys, blueprints and diagrams / Jim Kalbach.

If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into...

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Bibliographic Details
Main Author: Kalbach, James.
Format: Book
Published: Sebastopol, CA : O'Reilly Media Inc., 2016.

Books - Level 2

Holdings details from Books - Level 2
Call Number: HF5415.335 .K25 2016"^"HF5415.335 .K25 2016
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