The librarian's nitty-gritty guide to content marketing / Laura Solomon.
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
ALA editions, an imprint of the American Library Association,
2016.
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| Subjects: |
Main Collection
| Call Number: |
Z716.3 .S645 2016 |
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| Status: | Available Request this item |