Marketing and social media : a guide for libraries, archives, and museums /

Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz and Lorri Mon.

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to develop...

Full description

Saved in:
Bibliographic Details
Main Authors: Koontz, Christie (Author), Mon, Lorri M. (Author)
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield, [2014]
Subjects:
Libraries > Marketing.
Libraries > Internet marketing.
Archives > Marketing.
Museums > Marketing.
Social media.
Online social networks > Library applications.

Similar Items

Similar Items