Creative library marketing and publicity : best practices / edited by Robert J. Lackie and M. Sandra Wood.
Marketing and promoting library resources and services are necessary in order to gain visibility and support. This collection of essays focuses on visible aspects of marketing for libraries: promotion, publicity, branding, and advocacy. Many of the tips, techniques and best-practices suggestions the...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2015]
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| Series: | Best practices in library services.
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| Subjects: |
Table of Contents:
- Building a foundation for marketing success / Jeannie Allen
- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger
- Plano Public Library System : building a social media presence / Brent Bloechle
- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie
- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley
- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt
- Increasing library use : it's a long story / Erica Thorsen
- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert
- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson
- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan
- "Flipping the switch" for school library advocacy / Sara Kelly Johns.