Creative library marketing and publicity : best practices / edited by Robert J. Lackie and M. Sandra Wood.
Marketing and promoting library resources and services are necessary in order to gain visibility and support. This collection of essays focuses on visible aspects of marketing for libraries: promotion, publicity, branding, and advocacy. Many of the tips, techniques and best-practices suggestions the...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2015]
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| Series: | Best practices in library services.
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| Subjects: |
| Summary: | Marketing and promoting library resources and services are necessary in order to gain visibility and support. This collection of essays focuses on visible aspects of marketing for libraries: promotion, publicity, branding, and advocacy. Many of the tips, techniques and best-practices suggestions they contain should be applicable, no matter what type of library you work in. |
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| Physical Description: | xi, 190 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 181-182) and index. |
| ISBN: | 9781442254206 (hardcover : alk. paper) 1442254203 (hardcover : alk. paper) 9781442254213 (softcover : alk. paper) 1442254211 (softcover : alk. paper) |