UnMarketing : stop marketing, start engaging / Scott Stratten.
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...
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Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. Access limited to 3 users at a time. |
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
J. Wiley & Sons,
[2012]
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| Edition: | Revised and updated. |
| Subjects: |
Internet
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| Call Number: |
HF5415.55 .S76 2012 |
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