UnMarketing stop marketing, start engaging / Scott Stratten.
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...
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Hoboken, N.J. :
J. Wiley & Sons,
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