UnMarketing stop marketing, start engaging / Scott Stratten.

"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...

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Online Access: Access E-Book
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Main Author: Stratten, Scott.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : J. Wiley & Sons, ©2012.
Edition:Rev. and updated.
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Call Number: HF5415.55 .S76 2012