UnMarketing stop marketing, start engaging / Scott Stratten.

"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...

Full description

Saved in:
Bibliographic Details
Online Access: Access E-Book
Access Note:Access to electronic resources restricted to Simmons University students, faculty and staff.
Access limited to 3 users at a time.
Main Author: Stratten, Scott.
Format: Electronic eBook
Published: Hoboken, N.J. : J. Wiley & Sons, ©2012.
Edition:Rev. and updated.


Access E-Book

Online Library Resources

Holdings details from Online Library Resources
Call Number: HF5415.55 .S76 2012