The marketing plan handbook / Alexander Chernev, Kellogg School of Management, Northwestern University.
"Whether you manage a small business seeking to formalize the planning process, a startup seeking verture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planni...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Chicago, Ill.] :
Cerebellum Press,
2014.
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| Edition: | Fourth edition. |
| Subjects: |
Main Collection
| Call Number: |
HF5415.13 .C497 2014 |
|---|---|
| Status: | Available Request this item |