Encyclopedia of global brands.
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famou...
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| Online Access: |
Access E-Book |
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| Access Note: | Access to electronic resources restricted to Simmons University students, faculty and staff. |
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Detroit :
St. James Press,
2013.
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| Edition: | 2nd ed. |
| Series: | Gale eBooks
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| Subjects: |
Internet
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| Call Number: |
HD69.B7 |
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