Grapevine : the new art of word-of-mouth marketing / Dave Balter and John Butman.
Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Portfolio,
2005.
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| Subjects: |
Main Collection
| Call Number: |
HF5827.95 .B35 2005 |
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| Status: | Available Request this item |