Marketing payback : is your marketing profitable? / Robert Shaw and David Merrick.
"If you are drowning in data yet wondering whether you sales promotions are effective, want a more reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to unlock the relationship between customer insight and financial foresight, and use them to y...
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
Fianancial Times/Prentice Hall,
2005.
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| Summary: | "If you are drowning in data yet wondering whether you sales promotions are effective, want a more reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to unlock the relationship between customer insight and financial foresight, and use them to your advantage."--Jacket. |
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| Physical Description: | xi, 511 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 488-496) and index. |
| ISBN: | 0273688847 9780273688846 |