Shaw, R., & Merrick, D. (2005). Marketing payback: Is your marketing profitable? Harlow, England ; New York: Fianancial Times/Prentice Hall.
Chicago Style CitationShaw, Robert, and David Merrick. Marketing Payback: Is Your Marketing Profitable? Harlow, England ; New York: Fianancial Times/Prentice Hall, 2005.
MLA CitationShaw, Robert, and David Merrick. Marketing Payback: Is Your Marketing Profitable? Harlow, England ; New York: Fianancial Times/Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.